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YouTube drove growth in video consumption in Russia in the first half of 2026

In the first half of 2026, the average time spent watching video in Russia rose by 6% and reached 87.7 minutes per day per user. Excluding YouTube, the figure fell by 5%, so the growth in overall video consumption was driven by this platform.

#FutureLab #rutube #youtube #Kommersant #Runetrating #Russia

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YouTube обеспечил рост видеопотребления в России в первом полугодии 2026 года

В первом полугодии 2026 года среднее время просмотра видео в России выросло на 6% и достигло 87,7 минуты в день на пользователя. Без учета YouTube показатель снизился на 5%, поэтому рост всего видеопотребления обеспечила именно эта платформа.

#FutureLab #rutube #youtube #Коммерсантъ #РейтингРунета #Россия

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