New Klondike? What Russian Marketplaces and Gold Mines Have in Common
Most participants in the Klondike Gold Rush died in poverty. But for some, this era still helped them get rich. For example, entrepreneur Levi Strauss, who created the legendary jeans. Their durable fabric and rivets in the corners of the pockets were made specifically to meet the needs of the prospectors. The winners were also saloon owners, equipment sellers, and food suppliers—in short, everyone who supported the work of the gold miners. So, the Russian consumer market in the last three years resembles such a Klondike. Only instead of searching for yellow metal, people are engaged in trading on marketplaces, which seem to be a new golden bottom of the Russian economy.
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