Nielsen/GfK sold its Russian assets to Konstantin Leonovich and Alexey Dorofeev
The international Nielsen/GfK group has completed the sale of its Russian assets — LLC «GfK-Rus», which has operated under the ICMR brand since 2025, and LLC «AC Nielsen». The buyers were venture investor Konstantin Leonovich and the CEO of «GfK-Rus», Alexey Dorofeev.
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