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«Their job is to motivate the new slave.» Why people join network marketing in 2026

Multi-level marketing has been known in Russia since the early 1990s, when major international players like Herbalife entered the market. In the early 2000s, local equivalents emerged. The Novosibirsk-based NL stands out from competitors due to its significant reputation: some employees say they encountered aggression and manipulation, while others say this is the only company where they found understanding and a source of income. To understand this phenomenon, a Most journalist tried to infiltrate the NL sellers’ community.

#herbalife #business #women #lifeinRussia #personalexperience #Multilevelmarketing #Regions #Siberia #LaborandCapital #financialpyramids #Ethics

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